New Valley Bank & Trust

Website

A clean design for a clear mission

New Valley Bank needed a website that reflected their commitment to the community while staying approachable and user-friendly. Leadership prioritized a design that would speak directly to their target audience, steering clear of generic bank jargon and creating a clean, intuitive experience.

Cross & Crown developed a simple, effective design that highlights key user actions and integrates local imagery from Springfield, MA, reinforcing a sense of authenticity and community. The result is a digital space where small and midsize business owners feel supported and connected.

Digital marketing

Connecting with customers across every channel

To help New Valley Bank reach its audience and drive engagement, we crafted a multi-channel digital marketing strategy tailored to specific goals. Email marketing provided a personal way to connect, offering value-packed updates every 7–10 days to keep the brand top-of-mind. Blog writing focused on educating millennials with SEO-driven topics that answered common questions and turned searchers into warm leads.

We combined snappy, polished content with branded memes on social media to resonate with a millennial audience building lives, careers, and businesses. Monthly reporting offered actionable insights into campaign performance, enabling continuous refinement and optimization. Together, these efforts positioned New Valley Bank as a trusted, community-focused resource while driving meaningful growth across platforms.

Video

Highlighting the heart of community banking

To showcase the impact of New Valley Bank’s work, we created a series of videos featuring client success stories. These videos capture the journeys of local businesses and the role the bank played in their growth. By focusing on real stories of real ambition, the series emphasizes relationships, trust, and the bank’s dedication to supporting its community.